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For so long, CalvinAyre.com has been a beacon in the poker reporting landscape but as the outgoing incumbent of this position of privilege, I haven’t been at the centre of this role for so long as to claim anywhere near all the credit.
A huge thanks for his outstanding reporting on this site should go to Lee Davy, who for many years, brought poker to life on Calvin Ayre. I personally owe a huge debt of gratitude to Lee for the efforts he made in not only making me feel so well prepared to take up the mantle when he moved on to pastures new, but in establishing the Calvin Ayre brand so well for so many years within the poker world.
Ours is a niche industry, but it is a wonderful and welcoming one, and Calvin Ayre has been a huge part of the poker industry in my time, too. The name has opened doors, helped me speak to some of the biggest and best poker players from around the globe.
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Industry consultant Jari Vähänen, formerly a senior executive at Veikkaus, estimated the entire business could be valued at up to €4.5 billion following the liberalisation of the market.
Veikkaus is adjusting to a partial liberalisation of Finland’s gambling market under the new Gambling Act, which was ratified in January 2026.
From July 2027, the company will lose exclusivity over betting and iCasino products, which will become licence-based, while retaining exclusive rights for lottery games, scratchcards, slot machines and physical table games.
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They have also been advised to thoroughly review their Know Your Customer, fraud detection protocols and contractual terms to reflect the guide’s recommendations.
They must also evaluate their current technical safeguards to ensure alignment with regulator expectations and certification standards.
Safeguarding has reappeared as a focal point for the regulator. In July of this year, ANJ imposed a €500,000 ($572,797) fine on an unnamed online betting operator, referred to as Company X, for not adequately identifying and supporting customers exhibiting signs of problematic gambling.
